Why Use SEO?

Promoting a business on the web is tricky task for any business owner to take on; and more times than not, they haven’t a clue where to begin. One thing that is becoming apparent to everyone however is that print marketing can be slow, ineffective and expensive.

Looking at the basics: 80% of internet users use search engines to locate what they are looking for on the web. The bottom line? Search engines are the core route through which new customers will find your site.

This is where SEO acts as the saviour. For numerous years, large companies and website owners have used SEO - Search Engine Optimisation - to promote their sites on the internet. SEO allows businesses to keep count of their website’s visitors for comparison with the outgoings from their marketing budget. This shows SEO’s cost effectiveness in increasing business plus the sound return on investment.

SEO helps get the edge on competition, increases your brand awareness on the internet and increases profit. Web site promotion is like any other advertising, be it press, brochure or direct mail. However, it is easy for a perfectly targeted press ad to end up in the bin, whereas a professionally planned online promotion is less disposable and more difficult to miss. An effective working web site is the most cost-effective advertising and promotional medium available to businesses of all sizes.

SEO Leeds focuses on close personal contacts with clients and a flexible service to suit all their requirements. As we have few overheads, with no admin staff or directors to pay, we can combine excellent service and results with a low price, making us cheap enough for SMEs to afford.

We have over 5 years of experience in helping clients to secure new business; our team ensures that we can meet your technical, as well as presentation requirements.

The confidence we have in the effect of SEO on businesses and our own capabilities as an SEO firm is shown through the Money Back Guarantee - so if we do not achieve agreed improvements in rankings within 3 months, including top 10 results on Google, we will work free of charge until they are achieved or offer you a full refund.

Learn more at the SEO Leeds website.
 
Why use SEO? - Written by Jo Trimmings

Banks are 'Slammed' by Government

Two banks, Lloyds Banking Group and the Royal Bank of Scotland, have been condemned by the Government for not lending enough money to small businesses. This is after a promise from them to do so after they were bailed out with public money.

The Public Accounts Committee (PAC) Report states that the "lending commitments are not being met and the Treasury is unable to explain this." The commitments are of £39 Billion promised to be lent to home owners and businesses. Furthermore the commitments are said to be legally binding, yet the Treasury can only do so much to encourage RBS and Lloyds to follow through.

In their defense, the banks say they are offering the money, but not many companies are asking for loans. Stephen Pegge from Lloyds Banking Group said they are even giving to 80% of those who ask. Still, others insist that it is the banks' fault as it is too difficult to get a loan from them.

Since loans have been hard to get, many small businesses have started managing themselves by going directly to their savings or even using costly credit cards to avoid the other obstacles involved in getting loans.

Commenting on this, Stephen Alambritis, from FSB says that the banks are allocation the money but are at the same time making it difficult for business owners by charging extra for the loans. On top of this there are many other fees that need to be paid to get new money such as: audit fees, review fees and facility fees. The federation, he says, is pushing to make the process simpler.

Another thing the federation has already managed to do is allow some smaller businesses to see a financial intermediary when dealing with banks should they want to do so. So rather than seeing someone who is unknown when dealing with the bank for lending, borrowing or charges, they may go through somebody they are familiar with.

Banks are 'Slammed' by Government

Cars are Recalled for Safety Checks

Last year 21,000 Toyota vehicles from the UK were recalled back to their factories for safety checks. Now some 97,000 Peugeot 107 and Citroen C1 models from across Europe are being recalled for similar issues. The checks will be to see if the floor mats are causing the accelerator to stick.

At the same time Honda are calling back 171,000 of their Jazz models in the UK to fix problems with the windows' electronics.

Source: Working Lunch, BBC. (01-02-2010)

Cars are Recalled for Safety Checks

Ryanair Benefit from Fuel Costs

The airline company Ryanair has mentioned it is making more money than expected this year. Due to a 40% decrease in fuel bills the airline company has already reduced its winter losses from nearly £19M in the previous year to just under £10M this year round.

Besides the reduced expenditure they also say they have had a large number of passengers this season, around 16 million between October and December.

Source: Working Lunch, BBC. (01-02-2010)

Ryanair Benefit from Fuel Costs

Arriva and SNCF Talk About Partnership

The British bus and train company Arriva mentioned having talks with French national train company SNCF about a possible partnership.

Arriva currently runs most of the train services as well as the cross country network. Partnering with SNCF could mean that the French company may invest in these operations of Arriva. In the process Arriva could also help SNCF in any conflict with the German train company Deutsche Bahn.

Europe's railways have also been opened to new competition laws since the start of the year.

Arriva and SNCF Talk About Partnership

Coal Mining Company Losing Money

The UK's biggest coal mining company, UK Coal, is losing considerable amounts of money.

They have been losing for a number of years but this last year has seen 7 times more loss than those at £115M. The company expects to lose even more this coming year still.

This has all led to a fall in coal production and therefore coal prices have become lower.

Coal Mining Company Losing Money

Windows 7 'Thrilling' Sales

The computer software company, Microsoft, has seen a huge boost in sales. It's profits have increased 60% to amount over £4B.

Microsoft attributes such a high rise to its new Operating System Windows 7, saying there was such a large demand for the product. It was described by one the executives as 'thrilling'.

Windows 7 'Thrilling' Sales