Accurist Watches Marketing
The famous british company that specialises in making wrist watches is strategising it's marketing to bump up its sales in these following months and years. A 2 year programme to invest more in their marketing programme includes a new TV campaign to run this year and next, and the costs for the reinvestments in marketing will be 5 times as much as they spent last year.
Accurist say they are known for their high quality and value for money products. They sell a diverse range of watches with some more expensive watches of up to around £1,500 pounds having precious metals and stones as well as cheaper priced watches of as little as £30 meant for the buyer who is happy with a watch having standard metals. Accurist are now incorporating the Versace brand in their selection as well to be aimed at a higher market which they never yet targeted.
The company expects to sell 600,000 pieces in the UK this year and with the promotions that are underway the figure is predicted to grow a further 10% next year.
Source: Working Lunch, BBC.
Accurist Watches Marketing
Accurist say they are known for their high quality and value for money products. They sell a diverse range of watches with some more expensive watches of up to around £1,500 pounds having precious metals and stones as well as cheaper priced watches of as little as £30 meant for the buyer who is happy with a watch having standard metals. Accurist are now incorporating the Versace brand in their selection as well to be aimed at a higher market which they never yet targeted.
The company expects to sell 600,000 pieces in the UK this year and with the promotions that are underway the figure is predicted to grow a further 10% next year.
Source: Working Lunch, BBC.
Accurist Watches Marketing
