As people are gearing up for Christmas this month online sales are hitting new records for companies. This November has already seen a 17% rise in internet sales from the previous year, much more than last Novembers 9.5% rise
(BRC). It is expected that approximately £300M will be spent online this Christmas.
Evidence shows that an increasing number of people are finding it more comfortable to purchase items with just a few simple clicks rather than taking the time to walk the busy town centres. Trust in online security when shopping happens to be improving as well.
Yet, contrary to predictions once held, most people today still prefer high street shopping. Online retail only amounts to around 3.9% of all retail sales
(ONS). Richard Dodd of the British Retail Consortium (BRC) thinks this might be because of the social and leisure aspects of active shopping as well as being able to notice more variety of shops and items whcih online they wouldn't.
In spite of this, online shopping this Christmas is still looking good. Take Play.com, a leader in selling entertainment online. They've mentioned selling 1,000 orders a minute and up to 550,000 units in just one day, a definite boost up from the previous year.
Fewer overheads in e-commerce equals cheaper prices and this is another reason why more shoppers are buying online this winter. And with the continued simplicity and trust in internet transactions next years Christmas may see even better.
Online Shopping at ChristmasLabels: BRC, christmas, e-commerce, online, play.com, shopping