Genius Bread
Lucinda Bruce-Gardyne is founder of Genius Bread, the gluten free bread for people who are coeliac.
Lucinda is a trained Michilen star chef and cookery book author. She started her business only 9 months ago after she was unable to find any good bread for her 7 year old gluten intolerant son to eat. After three years of baking bread every day to find the right ingredients she finally discovered what she was looking for.
Thereafter she managed to find funding to produce this recipe from an influential friend who was also gluten intolerance and who liked what she made. With the funding and the contacts she was given by him to help build the brand Lucinda has managed to spread her business far and wide within a few months.
In around 6 months she was able to sell her products in major supermarkets by proving her ability to mass produce the items and promote them herself in the markets. She took her products to a bakery who already made gluten free foods and they were willing to make her bread.
Gluten free bread was already available before Lucinda came up with the idea, however with her improved recipe making the bread fresher and more digestible, she claims to have grown the market be another 45%. Her bread is even enjoyed by those who are not coeliac but enjoy the texture and qualities of her product.
The bread cost £2.50, a lot higher than the usual range of bread, perhaps due to many of the ingredients being imported. Plans are being made by the company to lower the costs by introducing automated machinery to increase efficiency.
Plans are also being made to introduce 18 more products to Genius Bread, from scones to croissants and others, but without wanting to over stretch this new business before it has the resources.
Genius Bread
Lucinda is a trained Michilen star chef and cookery book author. She started her business only 9 months ago after she was unable to find any good bread for her 7 year old gluten intolerant son to eat. After three years of baking bread every day to find the right ingredients she finally discovered what she was looking for.
Thereafter she managed to find funding to produce this recipe from an influential friend who was also gluten intolerance and who liked what she made. With the funding and the contacts she was given by him to help build the brand Lucinda has managed to spread her business far and wide within a few months.
In around 6 months she was able to sell her products in major supermarkets by proving her ability to mass produce the items and promote them herself in the markets. She took her products to a bakery who already made gluten free foods and they were willing to make her bread.
Gluten free bread was already available before Lucinda came up with the idea, however with her improved recipe making the bread fresher and more digestible, she claims to have grown the market be another 45%. Her bread is even enjoyed by those who are not coeliac but enjoy the texture and qualities of her product.
The bread cost £2.50, a lot higher than the usual range of bread, perhaps due to many of the ingredients being imported. Plans are being made by the company to lower the costs by introducing automated machinery to increase efficiency.
Plans are also being made to introduce 18 more products to Genius Bread, from scones to croissants and others, but without wanting to over stretch this new business before it has the resources.
Genius Bread
Labels: bakery, entrepreneurs, food, genius bread
