Starting as a small hardware store in 1892, Halfords
has now become a huge business having 370 superstores and an online presence. The company works in two main areas, car maintenance products and bicycles.
After first only selling car maintenance products, the company now also fits the parts for its customers, changing the company from a retailer to a service provider. In the last few months they have spent on training their workers for the tasks involved in the service and have also scheduled extra workers for the busiest times.
As for their bike sales, according to their Chief Executive David Wild, this area is a major one for income and is doing better each year. The business does well in offering an extended range of childrens'
bikes and also has a focus on premium bikes.Halfords
now sell their products online. There were fears initially that an online option would impede customers coming into stores. After implementing it however they have learnt that around 80% of online customers still come in to stores. With a reserve and collect service, where the online user can choose a product and check which stores it is available in, shopping in store is actually becoming more attractive.
The online presence also brings new customers who otherwise would not shop at Halfords
, but now do after seeing the company's offers online.Source: Working Lunch, BBC. (21-01-2010)Halfords Incorporate New Techniques
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