Odeon Cinemas

Odeon and UCI Cinemas Group is owner of the largest chain of cinemas in all of Europe. They have over 200 cinemas in 7 countries.

Their Chief Executive, Rupert Gavin, thinks that 2010 will see an increase in people visiting the cinema. It would seem that in the recession many prefer to spend a little of their money which they saved on a cheap outing to the movies, and escape from reality into a world of fantasy and humour.

People particularly like to spend some time with their families and watch a family movie. Films like Ice Age and Harry Potter have been very popular choices.

Rupert also believes that the next big thing in cinemas is 3D movies. The recent movie Avatar has been a 3D blockbuster and the owners of Odeon expect to see a growth 3D movies now.

Odeon Cinemas

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